Welcome to the H&F Journal, where wellness & beauty brands thrive with purpose.

Stay up to date with inspiration, how-tos, social media tips, interviews, and tools to grow your brand with clarity.

Dive into our featured stories ↓

A conversation with investor Rich Gersten on what early-stage founders get wrong, and what the ones who make it do differently.

How three wellness brands found their white space by seeing the market differently

As fragrance booms, Byredo’s success reveals why insider codes, cross-cultural references and restraint are redefining value in beauty and wellness

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A conversation with investor Rich Gersten on what early-stage founders get wrong, and what the ones who make it do differently.

How three wellness brands found their white space by seeing the market differently

As fragrance booms, Byredo’s success reveals why insider codes, cross-cultural references and restraint are redefining value in beauty and wellness

Aesop case study and why the most powerful brand strategy available to scaling beauty and wellness founders isn't a campaign.

The shift from aesthetic wellness to measurable health.A conversation with Lisa Tengbom by Paula Ironside.

Why brand strategy, not campaigns, is the foundation of trust, consistency, and long-term growth.